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Retail Direct Program on Deck for Billy Martin's USA

LOS ANGELES, May 5, 2005 (PRIMEZONE) -- Billy Martin's USA, Inc. (Other OTC:BLYM.PK - News) -- the 26-year-old retail company known for its apparel products with a “western twist” -- has postponed signing a licensing deal with a major US apparel maker. The company has announced that it currently is in discussions with a potential retail partner.

According to CEO and founder, Doug Newton, “We are now in talks with a Specialty retail chain to develop a multi-store retail direct program across America under one of the Billy Martin's trademarks. The new Billy Martin's stores would increase consolidated revenues for the chain by extending their customer reach and market share in malls nationwide.”

Newton said, “We have 26 years of Brand Equity; flagship store representation in New York and Hollywood; established visuals and imagery; an established customer base with star-power testimonials; and most important of all, we operate in a special niche market -- western lifestyle -- that is growing by leaps and bounds, with appealing and innovative products which reflect our American culture and way of life.”

“The key to our success will be to mold our current retail visibility into a new, relevant and innovative retail environment. This strategy will appeal to a broader base of consumers by offering them an enjoyable shopping experience at affordable price points. Hopefully, the new environments will have the unique appeal of the flagship stores and provide an expanding assortment of meaningful products for our customers of the future.”

Statements about the company’s future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are “forward-looking statements.” Since these statements involve risks and uncertainties and are subject to change at any time, the company’s actual results may differ materially from the company’s plans if its assumptions prove to be incorrect, or, for a variety of other reasons.

Billy Martin’s USA, Inc. is not a reporting company registered under the Securities Act of 1934. Shares of its stock trade under the symbol “BLYM”.

Billy Martin's USA, Inc.
Doug Newton, CEO
(212) 861-3100 or (760) 324-6834
www.billymartin.com
doug@billymartin.com

Source: Billy Martin's USA, Inc.




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