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Billy Martin's USA Engages Joel P. Gayner and Group G Associates

NEW YORK, May 26, 2005 (PRIMEZONE) -- Billy Martin’s USA, Inc. (Other OTC:BLYM.PK - News)--the ``born-and-bred'' American retail brand known for its upscale “western lifestyle” apparel and accessory products--has announced the engagement of Joel P. Gayner and Group G Associates, a full-service marketing, merchandising, licensing and distribution organization.

According to Doug Newton, CEO and founder of BLYM, “In Joel Gayner, we gain an experienced marketing professional who can help us expand our Billy Martin's trademarks at retail and wholesale, while maximizing strategic opportunities for us in the ‘western lifestyle’ market niche where we have operated for over two decades and made our name.”

“Gayner and Group G Associates have consistently delivered results for such brands as Democracy, a division of Kellwood Companies, MCA/Universal Merchandising, The Southland Corporation (7Eleven), and McDonald's, among others”, Newton said.

Commenting on his new client, Gayner said, “Billy Martin's is a gold nugget with 26 years of brand equity, flagship store representation in New York and Hollywood, established visuals and imagery, and a broad customer base with star-power testimonials. The brand's intellectual capital as true American lifestyle brand is just waiting to be mined and expanded from sea to shining sea.”

Statements about the company’s future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are “forward-looking statements.” Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect, or, for a variety of other reasons.

Billy Martin's USA, Inc. is not a reporting company registered under the Securities Act of 1934. Shares of its stock trade under the symbol “BLYM”.

Billy Martin's USA, Inc.
Doug Newton, CEO
(212) 861-3100 or (760) 324-6834
www.billymartin.com
doug@billymartin.com

Source: Billy Martin's USA, Inc.




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