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| Home > Press Releases > “Billy Martin's USA Announces Corporate Profit-Growth Plan for 2004-2005” |
   
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| Billy Martin's USA Announces Corporate Profit-Growth Plan for 2004-2005 Tuesday June 15, 1:59 pm ET LOS ANGELES, June 15 /PRNewswire-FirstCall/ -- Doug Newton, CEO and founder of Billy Martin's USA (OTC: BLYM - News), has provided the following background and business growth strategy for the company for 2004 / 2005. Background Billy Martin's is a born-and-bred American company with a 25 year old brand name and history. We specialize in the sale of unique, upscale western-inspired apparel, boots, belts, buckles, accessories, jewelry, home decor, furnishings, a few antiques and Americana. Our customer-base ranges from the average consumer to a "who's who" of celebrities from the world of entertainment, the arts, music, movies, sports, and politics. We have outfitted Oscar and Emmy nominees, Broadway casts (Annie Get Your Gun), guest attendees and presenters at MTV, Country Music and Grammy awards programs. Our NYC & LA boutiques have been shown or mentioned in the background of feature length movies, on TV, radio and Soap Operas. Danielle Steele has referred to us in her best selling novel. For over 25 years, we have established a name to be proud of. Liz Smith called us "one of the best western shops in the world". The actor-director, Billy Bob Thornton said, "This place made me realize I have good taste." Fast Growing "Western Lifestyle" Market - We compete in the "western lifestyle" market niche. Domestically, the size of the market is estimated at over $15 billion annually. Yankelovich market studies indicate that one-third of the U.S. population over age 18 display interest and enthusiasm for "western culture, activities and style". Applying the 33% estimate to current census data, this indicates there are at least 85 million people in the U.S. who spend some portion of their disposable income each year on "western-related" goods or services. Almost everything having an association with the qualities, romance, atmosphere, origins or history of "the west" -- and the wide open spaces of America -- can go into this specialized and expanding market category. Across the nation, from Montauk to Montana, the sky's the limit on the assortment of goods and services which can be developed and sold in the emerging western-lifestyle category. Billy Martin's Growth Plan For 2004-2005, our business plan calls for extending the Billy Martin's brand name to new, significantly larger revenue sources.
By spreading the costs of additional market penetration to our licensing partners, we believe this growth strategy will produce new revenue opportunities and profitability for the company at relatively low cost. The unifying theme
of our strategy is that we will mine our most valuable asset: the intellectual
capital, and value of our 25 year old born-and-bred American brand name. The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.
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