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| Home > Press Releases > “Billy Martin's Western Lifestyle - From Boots to BBQ - 'One Pork Place'” |
   
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| Billy Martin's Western Lifestyle - From Boots to BBQ - 'One Pork Place' NEW YORK, Nov 2, 2004 /PRNewswire-FirstCall via COMTEX/ -- Billy Martin's USA, Inc. (BLYM) -- the 25 year old retailer of "western lifestyle" apparel, boots, belts, buckles, bags, home decor, furnishings and accessory products -- is blazing new frontiers on the brand extension front. According to CEO, Doug Newton, who founded the company with former Yankee manager, Billy Martin, in 1978, "we are in talks with a New York based restaurant operator to develop a Billy Martin's Cowboy Cafe & Saloon concept, featuring BBQ and authentic American western cooking. "Our plan is for the new Cowboy Cafe to be set amid a Billy Martin's retail boutique, surrounded by western-inspired home decor items, and our signature line of men's and women's fashions with just a hint of 'western' styling to them." Newton said his inspiration for the concept came from his personal experiences growing up in Colorado, and spending summers at Elk Falls ranch where picnics, dinners and BBQ's always tasted better. The name and location of the first new emporium has not been finalized. "The only thing 100% definite is that the cafe will feature BBQ, and for that reason, we just applied for a US trademark for the name 'One Pork Place.'" "We also own the trademark 'Born & Bred in the USA' and the domain names (URL's) www.OnePorkPlace.Com and www.NoTrickySauces.Com, which is an indication that we hope the food at Billy Martin's will be a mixture of uptown and down-home cooking at its best."
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