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| Home > Press Releases > “Billy Martin's USA - Expanding Across the New Frontier(s)” |
   
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| Billy Martin's USA - Expanding Across the New Frontier(s) LOS ANGELES, Nov 15, 2004 /PRNewswire-FirstCall via COMTEX/ -- Billy Martin's USA, Inc. (BLYM), the 25 year old western lifestyle brand -- best known for its boots, belts, buckles, brims, and upscale boutiques in New York City and on the Sunset Strip in Hollywood, CA -- is expanding its line-up of product offerings and distribution base. According to Doug Newton, CEO of BLYM, who founded the business with former NY Yankee Manager, Billy Martin, in 1978, "we are embarking on an expansion plan designed to bring our American 'western lifestyle' products to a wider audience of consumers both at home and abroad. "The initiatives include the design of our own line of casual apparel fashions and related accessories, carrying our brand name, and the introduction of these goods via new channels of distribution, including e-tail and retail opportunities in the US, Europe and the Pacific Rim. To further emphasize our down-home roots, we also own the trademark "Born & Bred in the USA." "From Times Square to Tokyo, from Billings to Beijing, and Montauk to Moscow," Newton said "we see many new markets springing up both at home and abroad where there is an appreciation for goods and services which have a true, authentic American character, personality, and style." "After paying our dues in the brick-and-mortar world for over 25 years, our goal is for Billy Martin's to capitalize on the growing interest in the western lifestyle market, where we hope our products -- like our name -- can be appreciated as American as apple pie and baseball."
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