Billy Martin's USA, Inc. -- Expanding East and West Via CyberAds, Inc

LOS ANGELES, Nov. 18, 2004 (PRIMEZONE) -- Billy Martin's USA, Inc. (Pink Sheets:BLYM) announced today that they have executed an agreement to support the online and direct response marketing of its internationally known western-lifestyle apparel and accessories brand, whose products heretofore have been sold via the Company's upscale boutiques in New York City and Hollywood on the Sunset Strip.

Per the agreement, CyberAds, Inc. (OTCBB:CYAD) will be working closely with BLYM and its new product design team to produce a direct Internet sales and direct response marketing program targeted to consumers -- both in the U.S. and abroad -- who are looking for authentic USA-made goods with a distinctive American or "western" flavor and character.

Doug Newton, CEO of BLYM noted, "This agreement gives us the opportunity to expand on the Internet and tap into the market of foreign consumers like never before. Potentially, there is a huge, untapped, sleeping giant of a market outside the U.S. for well-made American branded goods, especially in Japan, China and Russia where young, active consumers with disposable incomes are increasingly embracing e-commerce."

"With CyberAds' expertise in Internet and direct marketing, we can expose our products across oceans and borders alike, in a highly cost-efficient manner."

"The Billy Martin's brand is about as American as you can get, and when you combine that with well-made, great fitting, and well-priced goods -- like a classic denim shirt with pearl snap buttons -- the consumer is given a product of value, prestige and character," Newton concluded.

Statements about BLYM's future expectations, including revenues and earnings, and all other statements in this release are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect, or, for a variety of other reasons. Billy Martin's USA, Inc. became public in October 2001, via reverse merger with Hitech Resource Corp. which changed its corporate name to Billy Martin's USA, Inc. after completing the acquisition of Billy Martin's Western Wear, LA, Inc. Shares of its stock trade under the symbol "BLYM." The company is currently not an SEC reporting company.

For further information, contact:
Doug Newton, CEO, Billy Martin's USA, Inc.
www.billymartin.com
doug@billymartin.com

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