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| Home > Press Releases > “Billy Martin's to Blaze New Trails on the Internet Frontier.” |
   
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| Famous Italian Boot Designer Plans New Product Line for Billy Martin's LOS ANGELES, CA--(MARKET WIRE)--Sep 7, 2006 -- Billy Martin's USA, Inc. (Other OTC:BLYM.PK - News) said today that well-known Italian boot designer, Valerio Giuntoli plans to collaborate with Billy Martin's design team to create a whole new boot collection for men and women.
"Valerio Giuntoli is one of the world's premier fashion and boot designers, and his products are sold world-wide. http://www.elvaquero.it/index.htm," said Doug Newton, Billy Martin's CEO. The new line, known as the "Deadwood Collection" by Billy Martin's, is being designed by Giuntoli, with inspiration and input coming from Janie Bryant, the Emmy Award-winning costume designer for the HBO Deadwood TV series. Earlier this year, Billy Martin's was tapped by HBO Properties to develop western flair consumer products carrying the Billy Martin's and HBO's "Deadwood" name. According to BLYM CEO, Doug Newton, "The footwear will be hip and contemporary, yet reflect a Victorian style similar to what is worn in town by Joanie Stubbs and Trixie, and other 'Chicago Style' gals who work in the Deadwood brothels and saloons, as pictured in the TV series. "The sample designs are in development now, and will be presented to HBO for approval in next 4-5 weeks. We plan to start with four basic models, three women's and one man's," Each model will have color and leather type options. The complete line is expected to include 12 to 15 different styles. "Valerio is best-known for his EL VAQUERO-branded boots which are sold in select high-end retail stores, including Neiman Marcus, with retail price points ranging from $725 to $2400 per pair. EL VAQUERO Alligator Roper Boot A rugged western-style boot in luxurious alligator. Natural alligator with asymmetric edging. Pull-on tab with silver metal studs and tassel. Round toe, $2400 http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod29840031&parentId=cat11220731&ECID=NMAPCNextag EL VAQUERO Embroidered Roper Boot Brown leather with multicolor embroidery and stitching. Golden studs and rhinestones. Studded pull tabs. Hanging tab on heel. 2 3/4" wooden heel, $1295. http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod29840035&parentId=cat8850740&ECID=NMAPCNextag EL VAQUERO Crystal Mid-Calf Boot Ivory leather.R#149; Allover silver metal studs and rhinestones. 3 1/2" wooden heel, $895 http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod29840033&parentId=cat8850740&ECID=NMAPCNextag EL VAQUERO Studded Ankle Boot Ivory leather with silver studs and rhinestones. Tan scalloped trim on upper and shaft. 2 3/4" wooden wedge heel. Made in Italy, $725 http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod29840034&parentId=cat11220731&ECID=NMAPCNextag Newton said the Deadwood Collection boots will retail at price points beginning at $195, and will be sold via Billy Martin's boutiques in New York and Hollywood, as well as via the Internet. "DEADWOOD(TM)" is the popular HBO show, created by David Milch that began in 2004 and is completing its third season. http://www.hbo.com/deadwood/ Billy Martin's customer base Billy Martin's customer base ranges from the average consumer to a "who's who" of celebrities from the world of entertainment, the arts, music, movies, sports, and politics. Over the years, BLYM has outfitted countless Oscar and Emmy nominees, Golden Globe stars, Broadway casts (Annie Get Your Gun), guest attendees and presenters at MTV, Country Music and Grammy awards programs. Celebrity customers have included Eric Clapton, Bruce Springsteen and the E Street Band, Metallica, Arrowsmith, Asleep at the Wheel, Sheryl Crow, Shania Twain, Dwight Yoakam, Mickey Rourke, Johnny Cash, June Carter, Boys II Men, MC Hammer, Trisha Yearwood, Bob Dylan, Jewel, Madonna, Whoopie Goldberg and Usher. About Billy Martin's USA With a 28-year-old brand name, Billy Martin operates in a growing specialty niche market -- western lifestyle -- and provides appealing and innovative products that reflect the American culture and way of life. This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Billy Martin's, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates. Investing involves a high degree of risk. Always consult with an investment professional prior to investing.
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